I lead the award winning Design strategy for the Acoustic Research outdoor wireless speaker line. I focused on the outdoor living space with an understanding of consumer lifestyle trends. I took a completely unique design approach to outdoor audio, creating charming objects inspired by lighting trends that blend seamlessly into today's most popular outdoor styles. The result is a business which quickly grew to #1 market share in outdoor audio with expanded retail distribution,all during a major recession. This effort started in 2007 and continues today.